Comments 2

  1. Prof. Roth, thank you for this article. It has given me much to think about.

    I wish I had the time and inclination to read the several books you cite, and many others. Alas, for today, I’m grateful you’ve read them and have shared parts of them and your ideas in this fine and challenging piece.


    1. Thanks, Professor Roth. You make an important point, and I could not agree more about the need to turn “a critical eye to what message these modes implicitly carry.” But we also need to balance this with the idea that churches and individuals that fail to effectively link themselves publically to the Lord of the universe (branding?) may be missing opportunities to fully participate in both the proclamation of the good news and the kingdom of Christ. To Christians in business, the word “brand” evokes a desire to be different, to maintain quality, to demonstrate trustworthiness and a commitment to service, rather than “manipulate” or take advantage of people. So it really depends on whether the T-shirt is false advertising, or – as you note toward the end of your piece – a reflection of transformed minds and true discipleship! Thanks for taking the time to write about this.

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